Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

October 2025

Total day | Persons 2+

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Nov. 03 – Nov. 09, 2025

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Frankenstein (2025)
1
1,258
1Netflix
The Witcher
2
945
32Netflix
Stranger Things
3
921
34Netflix
Grey's Anatomy
4
866
454Hulu | Netflix
NCIS
5
770
492Hulu | Netflix | Paramount+ | Pluto TV
Bluey
6
768
154Disney+
Bob's Burgers
7
709
299Hulu
Law & Order
8
689
490Hulu | Peacock
KPop Demon Hunters
9
588
1Netflix
The Fantastic Four: First Steps
10
556
1Disney+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Nov. 24 – Nov. 30, 2025

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
CBS NFL THURSDAY – CHIEFS VS. COWBOYS
1
57,229
15.1CBS
FOX+TUBI NFL THURSDAY – PACKERS VS. LIONS
2
47,669
13.4FOX
CBS NFL THURSDAY POST-GAME
3
30,514
8.9CBS
MACYS THANKSGIVING DAY PARADE
4
26,497
10.1NBC
CBS NFL NATIONAL (4:25p)
5
26,265
12.5CBS
NBC NFL THURSDAY SPECIAL – BENGALS VS. RAVENS
6
25,367
8.9NBC
NBC NFL THURSDAY PRE-KICKOFF
7
19,280
6.0NBC
BIG NOON SATURDAY – BIG10 OHIO STATE VS. UNIV. MICHIGAN
8
18,424
8.0FOX
NBC SUNDAY NIGHT FOOTBALL – BRONCOS VS. COMMANDERS
9
17,479
9.0NBC
CBS NFL REGIONAL (1:00p)
10
15,571
7.7CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

Our products can help you and your business

Let’s discuss your needs.